SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a modern SEO is a tendency to abandon utilizing automatic SEO tools. It is even said that using automated tools can hurt your SEO stats. On the other hand, search engine optimization is a ground where the volume of dull routine job is immense. Performing all of it yourself is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed manually indeed, and which ones are better to apply automatically.
1) Content creation. There are a lot of products that provide automatic synonymizing of any given content. There are products that even claim to create human-readable texts generated 100% automatically. However, until machines will learn to comprehend the sense of a text, they won’t be able to produce a more or less good automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your website, instead of putting those funds into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though someone could name it the first. A quality link building needs you to overview a bunch of possible link partners and filtering only those sites that are highly related to your one, with a quality text and a trust rating simultaneously. This task can be automated a bit, because you don’t have to discover possible linking platforms by hand. However, the final decision still is up to you. It is you who should evaluate the quality of websites and evaluate their relevance to your theme. Locating link partners is as low as 10% of a job. The rest is done manually.
3) Monitoring search engine positions. Basically, you use this to monitor your efforts – whether you’re doing fine, or your activity doesn’t fit the target. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your website isn’t located within the first 20-30 ranks – nobody finds it anyway. So in a SEO sphere it is better to limit search engine position checks with first 40-50 results. However, if there is a large amount of keywords to check, the process may still consume a large amount of time. And here is where the automation is really irreplacible! With an automated SERP checker you can save a lot of of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly software, to exclude possible difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your sphere is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are a lot of approaches to finding good keywords and many of them can be dug through automatically.
So, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking